Professional Summary
Experienced digital marketing professional with 10+ years of expertise in developing and executing comprehensive digital strategies that drive brand awareness, increase website traffic, and generate qualified leads. Proven track record in SEO/SEM, content marketing, email campaigns, and multi-channel marketing optimization. Strong background in both B2B and B2C marketing with demonstrated success in maximizing ROI through data-driven decision making.
Work Experience
Digital Marketing Specialist
Texas Trust Credit Union - Arlington, TX
January 2023 to July 2025
- Developed and executed comprehensive digital marketing strategies that increased brand awareness, drove website traffic, and generated qualified leads for a regional credit union
- Managed end-to-end email marketing campaigns and content creation while designing and delivering targeted digital advertising across multiple platforms
- Conducted strategic keyword research and SEO optimization to improve organic search visibility
- Leveraged Google Analytics to monitor performance metrics and implement data-driven campaign optimizations that maximized ROI
Marketing and Communication Specialist
Ahtna Engineering Services, LLC - Anchorage, AK
July 2018 to July 2021
- Led digital presence across four corporate websites, overseeing design, development, and ongoing maintenance during transition period
- Directed social media strategy and campaigns to enhance brand visibility
- Created compelling proposal graphics to support business development efforts
- Managed centralized digital asset library across cloud and server infrastructure
Fundraising Coordinator
FanCloth - Fort Worth, TX
July 2016 to February 2017
- Spearheaded inside sales initiatives by designing and managing fundraising campaigns for athletic programs and school organizations
- Partnered with coaches to assess fundraising objectives, recommend tailored solutions, and provide end-to-end campaign implementation support
Director of IT and Marketing
Victor's Event Room - Grand Prairie, TX
July 2014 to July 2016
- Led dual IT and marketing operations for a special events venue, developing integrated technology solutions that enhanced marketing effectiveness
- Designed and implemented automated systems to streamline social media marketing workflows and improve campaign consistency
- Spearheaded complete website redesign that dramatically improved user experience, reducing bounce rate from 30-40% to 0-7% and significantly increasing visitor engagement and conversion potential
Group Fun Advisor
Hinkle Family Fun Center - Albuquerque, NM
February 2014 to June 2014
- Expanded corporate and group event business through proactive outside sales and relationship building
- Generated new client opportunities via trade show marketing, strategic networking, and targeted cold calling campaigns
- Leveraged social media outreach to connect with potential group organizers and drive bookings
Marketing Director and Sales Associate
McDaniel's Home Furnishings and Floor Coverings - Portales, NM
May 2013 to October 2013
- Developed and implemented integrated marketing strategies while maintaining dual responsibilities in sales and customer engagement
- Managed social media presence and created on-demand graphics using Adobe Creative Cloud to support promotional campaigns
- Drove revenue by consulting with customers on furniture and floor covering selections
Public Relations Intern
Habitat For Humanity - Portales, NM
September 2011 to December 2011
- Promoted and sold tickets to fundraising events through social media, online, and direct marketing
Education
Bachelor of Science - Communication (Public Relations)
Eastern New Mexico University - Portales, NM
2008 to 2013
Core Competencies
Portfolio & Projects
Certifications
- Food Handler Certification
- Valid Driver's License